Louis Theroux: Inside the Manosphere (2026) is a 2026 documentary film released globally on Netflix. The project marks Theroux's debut as a presenter for the streaming platform. The documentary explores the "manosphere", an online ecosystem of content creators advocating for hyper-masculinity, "red-pill" philosophy, and often controversial views on gender roles.

I was the Creative Producer on this digital marketing campaign, working closely with Netflix and Mindhouse (Theroux’s production studio) to budget, strategise and execute on a campaign that had to engage audiences and ignite cultural conversation whilst navigating the delicate eco-system the subject matter was a part of. I was in charge of the production of this campaign, co-led the creative direction and led the creative team to execute on these materials.

The viral “Manosphere Through Louis’ Eyes” post drove the highest spike of online engagement for this film garnering 650k engagements across platforms, higher than the trailer itself upon launch.

Numbers

91million total post views

2.1million total post engagements

88k total mentions

74k comments