A global merchandising guide for the 2026 Amazon MGM Studios film Masters of the Universe, creating the key art and over 100 designs for the film’s merchandising materials around the world.

I was the Creative Producer on this project, leading the studio team and liaising with Mattel and Amazon MGM Studios to create an extensive merchandising guide, which includes core key art that would then be packaged up and rolled out to global markets, guiding them on how to create digital and print materials using our artwork and adhering to our design principles. The project ran concurrently alongside the making of the film, which created challenges with limited reference materials, but I worked closely with both clients to ensure our work was relevant and bold in its creative approach.