LOUIS THEROUX:
INSIDE THE MANOSPHERE
Netflix ORIGINAL FILM
CREATIVE PRODUCER
Digital Marketing Campaign
91 million total views
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2 million engagements
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80k comments
〰️
91 million total views 〰️ 2 million engagements 〰️ 80k comments 〰️
Louis Theroux: Inside the Manosphere (2026) is a documentary film released globally on Netflix and marks Theroux's debut as a presenter for the streaming platform. The documentary explores the "manosphere", an online ecosystem of content creators advocating for hyper-masculinity, "red-pill" philosophy, and often controversial views on gender roles.
I was the Creative Producer on this digital marketing campaign, working closely with Netflix and Mindhouse (Theroux’s production studio) to budget, strategise and execute on a campaign that had to engage audiences and ignite cultural conversation whilst navigating the delicate eco-system the subject matter was a part of. I was in charge of the production of this campaign, co-led the creative direction and led the creative team to execute on these materials.