MATTEL CREATIONS
CREATIVE PRODUCER
Digital Marketing Campaign | Product Promo Videos
An always-on social retainer producing content for Mattel’s ‘Creations’ line across social platforms, working with Mattel’s IP and licensed brands, and planning and executing product shoots in line with product releases.
As Creative Producer, I strategised, ideated and led the studio team behind the content for these pages. I embedded myself with the client and their systems, built new workflows and pushed creative on new product releases for Mattel and licensed products.